Thursday, March 10, 2011

BLINK: New book

The next book I'm reading is Blink: The Power of Thinking Without Thinking by Malcolm Gladwell

§  Fast and Frugal – Iowa Experiment
-     10 cards your body sends stress responses but you are not consciously aware of it
-     50 cards you have a hunch
-     80 cards you know what’s up
-     Your body knows whats going on 70 cards before you know!
§  2 ways of making a decision
-     Conscience: think about what you have learned and know and make a decision
-     Fast and Frugal: under conscience state before any conscience thought takes place you don’t know why you know but you do

Adaptive Unconscious: (different from Sigmund Freud’s conscious) This is what warns you if you’re in danger. For example when your body warns you that you are about to be hit a car and you jump out of the way this is your adaptive unconscious helping you outThe Getty was so excited to get a Corouse that they believed it was real, they thought it had to be! Several others that trusted their unconscious knew it was fake within seconds. Goodreads (additional reviews)

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