Put your mind in a "smart zone" before you take a test. Write down things like what it would mean to be a professor.
Studies show that students whom were asked about their race before an exam did worse or better (black vs. white) We didn’t know that this had such an effect!
Studies show that people who were primed with polite comments acted polite vs. people who were primed with rude comments acted rude. Both groups were unaware that their behavior had been affected.
Gladwell believes this "free will" is actually an auto-pilot being affected by our outside environment more than we know...
If your aware of the fact that your being primed it won’t work!
All of these experiments must be approved by a board because they affect the behavior of the person being studied so much
Damage in the ventralmena area causes a disconnect between what you know and what you do (autism) This idea is similar to drug addiction. Addicts know very well the consequences of their behavior but they fail to act accordingly its because of a brain problem.
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