Malcolm Gladwell has great books but in Tipping point he talks about an Airwalk commercial from the 90s. I was interested so I YouTubed it and when I read the comments it looks like everyone got the idea to search it after reading his book proving his tipping point logic. It's so interesting how stuff like this happens.
Thursday, October 25, 2012
Monday, October 1, 2012
Tipping Point by Malcolm Gladwell
Tipping Point: the magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire.
Malcolm Gladwell explores the tipping point phenomenon, and presents a new way of understanding why change happens soon quickly and unexpectedly as it does. Gladwell examines the social epidemics that surround us today and gives great examples to support his way of thinking.
If your like me and love asking questions like, how does an unknown author end up as a national bestseller, then you'll find this book very enjoyable. Goodreads (additional reviews)
Subscribe to:
Posts (Atom)