Tipping Point: the magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire.
Malcolm Gladwell explores the tipping point phenomenon, and presents a new way of understanding why change happens soon quickly and unexpectedly as it does. Gladwell examines the social epidemics that surround us today and gives great examples to support his way of thinking.
If your like me and love asking questions like, how does an unknown author end up as a national bestseller, then you'll find this book very enjoyable. Goodreads (additional reviews)
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